It seems as if every new movie coming out is featured in 3D. Many of them are geared toward children, but some are aimed specifically at adults; Avatar and Resident Evil 3D to name a few. There is no sign of this trend stopping. What do I think of this new craze?
Movie ticket prices are already criminally high, so to add on those extra dollars for a 3D experience makes purchasing them unjustifiable. In my local theater it is about $11.00 to see a movie. The usual matinee price is around $8.00. 3D ticket prices can go as high as $14.00. That is about the price of your average DVD.
And don’t forget that snack purchases are even more outrageous. A box of candy will cost between $3.50 and $5.00. A bag of popcorn will cost at least $5.00. Even an Icee will run you $5.00. A family of four could easily spend upwards of $60.00 if they see a 3D film and have a few snacks. That is criminal.
Another issue I have is that 3D is almost universally used as a gimmick. Can you tell me how 3D adds any real depth to a plot or character? It is merely visual stimuli to make you feel that the movie is reaching into your space. But is this necessary? I know that a movie is good when I forget that I’m watching a movie. That is magic! And it is the result of a competent director, writer, cast etc. How will birds flying at me or glass shattering on me make me care about a lame story? Even Avatar, the best 3D movie to use 3D well, loses some points in my book. When the film becomes all about how it looks over how well it is written and acted, it loses the magic. It loses me.
Think of all the great films of the past century. Would any of them be strengthened by the addition of 3D? Would any of your favorite films be more cherished by you if they had this extra element? I suggest that 3D is bad for film, and as a result, bad for our society.