My Beef With Food Network

I hate Bobby Flay.  Does that seem harsh?  I put him in the same category as Ashton Kutcher and John Mayer, which I call “People Who Make My Blood Boil”.  The list is short, but still far too long.  Excuse me while I collect myself.

Food Network wasn’t always what it is today.  In the beginning, it was something far different, and far better.  Just starting out, Food Network was like the new kid on the block.  It was reserved, humble, and had all sorts of heart.  Back then, Alton Brown was a hidden jewel, Iron Chef was in Japanese, and the most annoying show was Emeril Live.  They had a lot to prove, and there was no room for arrogance.

My family used to turn to Food Network for helpful cooking tips and priceless entertainment.  As I said, Alton Brown was a hidden jewel with his quirky show, Good Eats.  His show was the perfect balance of fun and instruction.  My father regularly turned to him as his food guru.  I can’t tell you how many times I have heard, “Well, Alton Brown says to…”   Many a Saturday night, my family and I watched the original Iron Chef.  If you haven’t seen it, you’re really missing out.  It is truly a spectacle.  There are cooking “battles”, theme ingredients, and some of the worst voice overs since Godzilla vs. Mothra.  We often found ourselves laughing to the point of tears.  And I even had a favorite chef to root for, Chen Kenichi!

Don't Let That Sweet Face Fool You!

Food Network had a heart, and back then it felt like it belonged to us.  These were our shows, and these people were our people.  Even when Rachel Ray annoyed me with her chipper personality and asinine sayings like, “EVOO Extra virgin olive oil”, at least she was ours, and at least she was harmless and not an uber-celebrity like she is now.  Heck, I could even look past Emeril’s  “bams!” and the off-putting sight of grown men cheering at the word “garlic”.  I understood that the network as a whole had their act together, and like one burnt potato chip in a large bag I wasn’t going to let a few people sour me against the rest.

That was then.

You know, I can pinpoint the exact moment in which the Food Network began to take a turn for the worse.  A while back, the original Japanese Iron Chef joined up with them to make a special featuring Bobby Flay.  They would have a “battle” and it would be a ratings super-storm.  Well, they had their battle, and it looked like everything would be just fine.  That is, until…

Start watching at 3:20

When Bobby Flay jumped up on that cutting board, he unapologetically offended the sacred tradition of his opponent.  He “raised the roof” of his arrogance and ushered in a new era for the Food Network.

Food Network now has reality shows, like The Next Food Network Star, and Extreme Chef.   These shows are stressful, and a far cry from the relaxed kitchen settings of what we are used to.  They go for forced drama, and certainly lack the heart that made Food Network what it is.  But even more offensive than these is the Americanized version of Iron Chef.   It has replaced the classic show, and you can no longer find it in their current roster.  It also lacks the heart and charm of the original since it has all of the intensity and none of the personality.  I find it painful to watch.  I can’t stand to see Bobby Flay as the star of this monstrosity.  And speaking of Bobby Flay, I have to mention his show, Throwdown, which is pretty much him trying to beat people at what they do for a living.  You make good cookies in your simple bakery?  Well, I’m a jackass so I’m going to try to do what you do even better.  I’m boiling.

Sure, Food Network still has plenty of fine programming.  Unwrapped is a personal favorite, and I get a kick out of Diners Drive-Ins and Dives.  But Alton Brown is known by everyone, and Rachel Ray has her own talk show.  It’s now too popular for its own good, and like a band that you used to love before they made it big, has sold out in the name of fame and profit.

 

Advertisements

Posted on June 8, 2011, in Popular Culture and tagged , . Bookmark the permalink. 4 Comments.

  1. We should probably give the producers of the Food Network a taste of their own medicine. Let’s show up at the studio and prove we can make better T.V. then they can.

  2. I’ve got a bone to pick with you about this post…

  3. This is the first post I’ve ever read from you where I really can’t relate… mostly because I have a HUGE crush on Bobby Flay, but also because maybe I’m a sucker for shows like Chopped and the like. From the standpoint of someone that sees these entertainment networks and shows from a “business” level, (which does sometimes suck because business motives often overwrite the quality of when something started) I think Food Network started shows like Ace of Cakes, Iron Chef America, etc. because they were trying to keep up with other channels that had intense and exciting shows. I’m not saying that reality tv is the best thing on the planet, I mean I would rather watch Emeril live than the next Food Network Star, but there’s only so many times you can watch Giada make a pasta dish before you change the channel, and that’s more than likely why the network made the business decisions that they did to extend their demographic. Better to compete with Jersey shore than have to worry about the Cooking Channel in the eyes of a producer (which you may want to look into if you get it on your cable, because they have new people but also do a lot of reruns of older Food Network shows – kind of the TV Land of Food Newtork). I do see what you’re saying, but instead of taking the hipster view of indie-gone-mainstream for how the network has progressed, I feel that diversity is the way to go when all the shows were essentially the same for a pretty long time.

  4. cooking channel is where it’s at now. . .

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: